09 December 2024
Case Study
Case Study: Transforming Business Growth with The Conservatory Converters
Here’s what we did for
The Conservatory Converters
160% increase in Google and Trustpilot reviews
110% Lead Increase
£1.2 million in Additional Sales Volume
£5.4 million Increase in Lead Value
Over £51 million in Leads Being Nurtured by AI
Introduction
When The Conservatory Converters teamed up with Trailblazing Digital, they were already a trusted name in the home improvement
industry, with 14 years of business history and 15,000 customers under their belt. But they wanted more – more leads, more sales, and smarter systems to handle their growing business.
Fast forward 11 months, and The Conservatory Converters experienced explosive growth: a 110% lead increase, £645,000 in extra sales, and over £51 million in potential leads now being nurtured by Trailblazing AI automations. Here's how we made it happen.
The Challenge:
Scaling a Thriving Business
The Conservatory Converters had a solid reputation but needed help scaling their business efficiently. Their existing systems couldn't handle the volume of customer data they’d built up over 14 years, limiting their ability to manage leads, sales, and installations effectively.
They needed an advanced system to automate marketing, streamline customer communication, and maximise sales opportunities – all while staying ahead of the competition in a highly competitive market.
The Trailblazing Solution
We implemented a tailored digital strategy, complete with cutting-edge AI-powered automation, bespoke marketing campaigns, and new lead-generating websites designed to deliver results.
1. Data Migration Done Right
We migrated 14 years of business history – 15,000 customers, including all contact, sales, and installation records – into Trailblazing AI. This centralised system ensured no lead or customer detail was left behind, setting the stage for seamless automations.
2. Bespoke AI-Powered Automations
Our custom-built AI-powered automations transformed The Conservatory Converters sales, marketing, and customer communication processes. From lead scoring and nurturing to installation updates, every step was automated for maximum efficiency and a smoother customer experience.
3. Lead-Generating Websites
We designed and launched two new lead-generating websites that became powerful online sales funnels. These sites were built to capture and convert leads around the clock, driving a constant stream of enquiries.
4. Paid Advertising Campaigns
We ran targeted Meta and Google Ads campaigns, carefully designed to complement the websites and maximise visibility. The results were phenomenal:
Meta Ads Spend: £10,553 | Leads Generated: 479
Google Ads Spend: £17,854 | Leads Generated: 494
5. Top Google Ranking for Competitive Keywords
Our SEO work secured The Conservatory Converters #1 Google ranking for "Conservatory Conversion Scotland", keeping them ahead of the competition and driving a steady stream of organic traffic.
6. Trust-Building Reviews
We implemented a review generation strategy, boosting The Conservatory Converters online reputation with 118 five-star reviews on Google and Trustpilot , further reinforcing their position as industry leaders.
7. Business Expansion
As a direct result of increased sales and streamlined operations, The Conservatory Converters created 5 new job vacancies , growing their team and expanding their business capabilities.
The Results:
Growth Beyond Expectations
In just 11 months, The Conservatory Converters experienced
incredible growth:
160% increase in Google and Trustpilot reviews
110% Lead Increase
£1.2 million in Additional Sales Volume
£5.4 million Increase in Lead Value
Over £51 million in Leads Being Nurtured by AI
Conclusion:
Proven Success with Trailblazing Digital
With Trailblazing Digital’s tailored digital marketing strategy, advanced AI-powered automations, and expert campaign management, The Conservatory Converters transformed their business. Their sales skyrocketed, their team expanded, and their brand became a market leader in their industry.
These results weren’t just good luck – they came from strategy, hard work, and a bit of Trailblazing Digital magic.
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