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19 December 2024

Case Study

Case Study: Scoring Big with Raith Rovers Football Club

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Here’s what we did for

Raith Rovers FC

60% Increase in Commercial Sales
Commercial Database Growth: 112 to 5,215 Contacts
Mailing List Expansion: 4,512 to 12,328 Contacts
New Digital Matchday Programme Launched

Introduction

When Raith Rovers FC partnered with Trailblazing Digital in September 2024, they were already well into the 2024/25 season. Traditionally, much of the commercial groundwork for a football season is laid months before the first whistle blows, but we love a challenge.

Despite coming in after the season kicked off, we helped drive impressive commercial growth, expand fan engagement, and launch new revenue streams. In just a few short months, Raith Rovers FC experienced a 60% increase in commercial sales, a rapidly expanding contact database, and a whole new way to connect with fans. Here’s how we made it happen.

The Challenge:

Playing Catch-Up

Starting a commercial and marketing campaign mid-season is like joining a match already in progress, you’ve got to move fast and be smart about your strategy.

Raith Rovers needed fresh commercial leads, improved fan engagement, and new revenue streams to boost both on and off-field success.

The Trailblazing Solution

We built a results-driven digital marketing strategy focused on commercial sales, database growth, and fan engagement, powered by Trailblazing AI and creative campaigns.

1.Commercial Database Expansion

We grew Raith Rovers’ commercial contact list from 112 to an impressive 5,215 local and national business decision-makers within a 50-mile radius. Each record included key details like phone numbers and email addresses, giving the club a powerful tool for sponsorship and partnership outreach.

2. Email Marketing Nurture Campaigns

Using Trailblazing AI, we designed and launched
personalised email marketing campaigns aimed at potential sponsors and commercial partners. Compared to the club’s previous use of Mailchimp, our AI powered system achieved a 10% increase in email open rates, translating into more meaningful conversations and commercial deals.

3. Digital Interactive Matchday Programmes

We introduced a Digital Interactive and Print Matchday Programme, creating a new revenue stream while boosting fan engagement. This modern approach provided an enhanced matchday experience while generating income through advertising and sponsorship placements.

4. Mailing List

Growth for Fans

To strengthen fan engagement, we helped expand the club’s main mailing list from 4,512 to 12,328 contacts, ensuring that fans never missed a match update, ticket offer, or piece of club news.

The Results:

A Win On and Off the Pitch

In just a few months of working together, Raith Rovers FC achieved remarkable success:

60% Increase in Commercial Sales
Commercial Database Expansion: 112 to 5,215 business decision-makers
Mailing List Growth: 4,512 to 12,328 fan contacts
New Revenue Stream: Digital Interactive Matchday Programme launched

Conclusion:

Setting the Standard for Success

With Trailblazing Digital’s expertise in commercial strategy, marketing automation, and fan engagement, Raith Rovers FC experienced off-field success that matched their on-field ambitions.

These results came from a focused, data-driven strategy implemented mid-season, proof that the right digital partner can make a difference anytime.

Want to Score Big To?

Let’s kick off your success story! Book your FREE Business MOT today, a full marketing review with actionable tips to drive your business forward.

Don’t wait, let’s make your business the next big win!