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Case Study

Case Study: Driving Online Sales Success with Nimbus Beds

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Here’s what we did for

Nimbus Beds

129% Increase in Online Sales
59% Boost in Online Store Sessions (33k+ visits)
233% Rise in Average Order Value (£95 to £310)
Google Reviews Doubled in 6 Months

Introduction

When Nimbus Beds teamed up with Trailblazing Digital, they already had a strong reputation offline but needed help making waves online. After 10 years in business, they had fewer than 60 Google reviews, a steady but limited online presence, and an average order value of under £95. They knew they could do better, and so did we.

Six months later, their online sales had more than doubled, their average order value skyrocketed to over £310, and they gained over 120 Google reviews – twice as many as they'd earned in the previous decade. Here’s how we made it happen.

The Challenge:

Turning Browsers into Buyers

Nimbus Beds had a trusted brand and a loyal local following but struggled to translate that success into online sales. Their website wasn’t generating enough traffic, their average order value was stuck below £95, and customer engagement online was minimal.

We needed to increase sales, boost online visibility, and build trust with potential customers – all while keeping marketing costs in check.

The Trailblazing Solution

We crafted a tailored strategy that combined smart social media campaigns, personal storytelling, and customer-focused content to drive results.

1. Facebook Ads That Deliver

We launched targeted Facebook campaigns, promoting products that didn’t require a big commitment, like pillows and mattresses, instead of full beds. This helped attract ready-to-buy customers while keeping advertising costs low and returns high.

2. Weekly Newsletters That Build Trust

We created engaging weekly newsletters, keeping Nimbus Beds front of mind. With useful tips, product highlights, and special offers, these emails nurtured customer relationships until they were ready to buy.

3. Regular Social Media Posting

Consistency is key in digital marketing. We ensured regular social media posts that showcased Nimbus Beds' products, promotions, and behind-the-scenes updates.

4. Face-to-Camera Videos for a Personal Touch

We helped the Nimbus Beds team connect with their audience through face-to-camera videos, putting a friendly face behind the brand. This personal approach built trust and strengthened customer relationships in a world where online shopping can often feel impersonal.

5. Review Generation Strategy

We implemented a review request system that doubled Nimbus Beds' Google reviews in just six months. Potential customers could now see genuine feedback from happy buyers, boosting trust and credibility.

The Results:

Real Growth, Real Fast

In just six months, Nimbus Beds saw game-changing results:

129% Increase in Online Sales: Their online revenue more than doubled
59% Boost in Store Sessions: Over 33,000 store visits, a massive leap in online traffic
233% Increase in Average Order Value: From £95 to over £310 per order
Google Reviews Doubled: From fewer than 60 in 10 years to over 120 in six months

Conclusion:

Turning a Great Brand into an Online Powerhouse

With a smart digital marketing strategy, consistent social media presence, and a personal touch, Trailblazing Digital helped Nimbus Beds turn their online store into a sales-generating powerhouse.

These results weren’t luck – they came from knowing the market, crafting the right strategy, and executing it with precision.

Inspired by this success story?

We’re ready to do the same for your business. Book your FREE Business MOT today – a full review of your marketing and lead generation with actionable tips to boost your business. Let’s start building your success story now!