January 2025 - March 2025
A New Concept
That Sold Out
253 Tickets Sold (Target: 200)
£736.09 Total Ad Spend (Target: £1,000)
26.5% Over Ticket Target
25% Under Budget (£263 Saved)
20% of Glasgow Tickets Sold Before Edinburgh Event Happened
Introduction
When EVNT HSE launched Club 30 – a new over-30s nightlife event that starts early and ends before midnight – they weren’t just creating a night out. They were creating a movement: fun, music, and a buzz-worthy atmosphere without the hangover of a 3am finish.
But getting the word out and filling a dancefloor from scratch takes more than a good idea. That’s where Trailblazing Digital stepped in – with strategy, style, and a campaign that didn’t just sell tickets… it sold out.
The Challenge:
Launching with Impact
EVNT HSE had no prior audience, no warm list, and no brand recognition – just a fresh concept and a clear goal:
Sell 200 tickets to the Edinburgh launch
Stay within a £1,000 ad budget
Build brand awareness and a following
Generate momentum for future events
They needed more than just leads – they needed a community of ticket buyers who were ready to rave responsibly.
The Trailblazing Solution
1. Lead-Capturing Website
We built a bold, mobile-first website that did more than just look good – it captured leads and converted interest into action. Visitors could learn about Club 30, sign up to stay in the loop, and grab tickets with ease.
2. Audience Insight Through Smart Surveys
Before launching, we went straight to the source. We asked early sign-ups where in Scotland they wanted events, what days and times suited them, and what music made them move. These real-world insights shaped everything – from the first city (Edinburgh) to the event timing and vibe – setting the stage for highly effective ad campaigns.
3. Paid Campaigns That Delivered More for Less
With that insight in hand, we launched Meta campaigns featuring static and video creatives tailored to the audience’s preferences. The result?
✔️ 253 tickets sold
✔️ Campaign wrapped early
✔️ £263 saved on the original ad budget
4. Social Content That Drove Buzz
From teaser graphics to short-form video, we made Club 30 feel like the place to be before a single person hit the dancefloor. The content created hype, shares, and clicks.
5. Email Marketing That Closed the Deal
We built and nurtured a growing list with well-timed emails, using FOMO, countdowns, and smart segmentation to push the final tickets over the line.
6. Early Momentum for Future Events
Before the Edinburgh event even took place, the Glasgow campaign had launched – and 20% of tickets had already sold in the first week. That’s momentum you can build a tour on.
The Results:
A Sell-Out Launch with Budget to Spare
From fresh idea to full house – here’s what we delivered:
253 Tickets Sold – 26.5% Over Target
£736.09 Ad Spend – £263.91 Saved
Full Sell-Out Achieved Before Event Date
20% of Glasgow Tickets Sold in Week 1
A new brand that landed loud and left people asking for more
Conclusion:
From Unknown to Unmissable
With a new idea, a tight budget, and no audience to start with, EVNT HSE needed to launch big – and they did. Trailblazing Digital helped them go from zero to sell-out, creating a wave of excitement, a pipeline of leads, and a fast-growing following across Scotland.
This was just the beginning for Club 30 – and the party’s only getting started.
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We’re ready to do the same for your business. Book your FREE Business MOT today – a full review of your marketing and lead generation with actionable tips to boost your business. Let’s start building your success story now!
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Trailblazing Digital
5 South Charlotte Street,
Edinburgh, EH2 4AN
Trailblazing Digital
63-66 Hatton Garden, 5th Floor,
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